About ABL


 

Ava Berry Lane began as a logo and a dream in 2014.

I am a wife and mom of two and a lifetime creative. I married my high school love in 2006 and like most early-marrieds, our home decor budget was zero!  I have always loved decorating and design so I built and crafted much of our decor myself. 

It wasn’t until January 2015 that I made my first monogram round. I had been dreaming it up for a long time, picturing it on our front porch entryway to add a personal touch and some rounded edges. I asked my husband for a jigsaw for Christmas and trolled Craigslist for free reclaimed wood. I posted a photo of it on my brand new Instagram account (@avaberrylane) and the response was amazing.

At least once a week I was getting requests for a custom round and each time I posted a photo I got another order.  I was so grateful, with two little kids at home, that orders were coming at a pace I could handle but also amazed they were coming consistently at all.

Within a few months, my social media following grew exponentially and pretty soon I was swimming in more round orders than I could keep up with!  I took a risk and decided to try listing only pre-built rounds instead of taking fully custom orders and was shocked to see them all sell out within minutes of listing every time.

After years of restocking and customizing rounds and other abstract art, in 2022 I pivoted to focus on creating DIY content for my Instagram followers. I am passionate about designing and creating whole spaces, furniture and larger scale items as well as artwork so it has been a dream to pursue this side of the business.

 

I am so humbled and inspired by the incredible support of this community of makers, business owners, home decor enthusiasts and customers who keep me going!  I know it was not by my own merit that this dream came to be and I’m grateful for the opportunity to help others love their homes well, inspire other creatives and build a business that I'm truly passionate about!

 

- Kathryn